Content marketing is a relatively new marketing strand for technology companies. Essentially, it is making your expert opinion and insight available free to existing and prospective customers via means such as blogs, eBooks and whitepapers in the hope that they’ll buy something from you in the future.
Content marketing is a powerful and cost effective alternative to direct selling. We recognize that positioning yourself as a market and industry expert that adds real value to an individuals’ understanding of your market will help you generate business.
How we do it
Matizmo work with technology companies to ensure their brand fundamentals shine through in their content marketing. We don’t believe an effective content marketing strategy needs to start from scratch either. You’ll be amazed at the content you already have – on websites, blogs and in presentations. Matizmo can help you repurpose this content at the same time as helping you develop new content designed to position you as an industry leader.
Key Deliverables
- Whitepapers
- Case studies
- Video
- Ebooks
- Presentations
- Blogs